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Course Title: Effective Internet for SME's

Duration: 5 Classes (3 hours each, once per week)

Next Available Dates: Contact us for details

Overview

Lesson One
"Introduction to Exploiting the Internet and Email"

This module demonstrates the many benefits the Internet can offer for businesses including effective, low-cost communication, 'bottom-line benefits', how to promote products and services and improve business processes. The module explains the various types of Internet usage e.g. e-business, e-commerce etc. and helps participants understand where they are now and what opportunities exist for exploiting the Internet. Using Search Engines, the do's and don'ts while on the web. Firewalls explained, and sharing one Internet connection between many computers on an Office Network.

Lesson Two
"Understanding the Internet Infrastructure"

This module provides an overview of the components and services required by a business to implement an ICT/Intranet infrastructure. Participants gain the essential knowledge they need to help them make an informed decision on the resources required to implement the 'Internet-Usage-Level' they require e.g. a web presence, e-business, e-commerce and an awareness of any possible operational issues.

Lesson Three
"Building a Web Presence"

This non-technical module examines the planning and budgeting issues a manager will need to consider when implementing a successful web site and provides a comprehensive overview of the commercial, legal and technical aspects involved for effective website development.

Lesson Four
"Marketing on the Web"

This lesson provides participants with the knowledge and experience of, tools and techniques necessary for effective Website marketing and promotion. It will provide the necessary information and skills to help develop and promote a successful web site that will reach a global audience.

Lesson Five
"Managing the Website"

This module provides an overview of the tasks and techniques required for successful web site management including areas such as the on-going control of content and updating web site functionality. A key aspect addressed is the registration and manipulation of search engines and the continuous web site monitoring.

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